Luxury train operator revenue rises by £45,384 when page load drops from 5s to 1s (modelled estimate). Try the slow website cost calculator

Technology overview · Methodology CV-3.0

The technology and metrics behind every WordPress assessment

We publish how the platform is built, how PageSpeed-style scores are produced, which metrics we report, the constants used to convert data transfer into estimated emissions, and exactly where our data comes from today.

Platform architecture

Application layer

React with TypeScript on TanStack Start, server-rendered for every public page. Assessment logic runs in typed server functions, not in the browser.

Data layer

Postgres with row-level security on every table. Organisations, websites, assessments, recommendations, evidence and verification records are separated and access-scoped by role.

Performance scoring layer

Google PageSpeed Insights v5 / Lighthouse when configured, otherwise a deterministic, Lighthouse-style model keyed to domain and page path. Both paths produce a performance score, Core Web Vitals-style metrics, and a page-weight breakdown that directly feeds the carbon estimate.

Reporting layer

Recharts time series over stored assessment history, so each report is reproducible from the persisted record rather than recalculated on view.

Evidence layer

Private object storage with per-organisation folder isolation for reduction evidence submitted during verification review.

Metrics we report

MetricUnitBasis
Performance score0–100Lighthouse performance score from live PageSpeed Insights, or a deterministic proxy when live scanning is unavailable.
Accessibility score0–100Lighthouse accessibility score from the same live scan.
Best practices score0–100Lighthouse best-practices score from the same live scan.
SEO score0–100Lighthouse SEO score from the same live scan.
Core Web Vitalsgood / needs improvement / poorLCP, INP and CLS from the CrUX field data reported by PageSpeed Insights, or estimated from page weight and asset composition.
Average page weightKB transferredMean across all pages in the assessment scope.
Requests per pagecountFirst-party and third-party HTTP requests.
Asset breakdownKB by typeImages, JavaScript, CSS, fonts, video and HTML.
Third-party weightKB and requestsGrouped by vendor category.
Estimated CO2e per pageviewgramsData transfer converted through the segment model.
Estimated monthly emissionskg CO2ePer-page estimate weighted by pageview distribution.
Estimated annual emissionskg CO2eMonthly estimate extrapolated over twelve months.
Hosting energy statusrenewable claimAdjusts the data-centre intensity applied.
Sustainability score0–100Efficiency index used to derive the published grade.
Confidence levellow / medium / highReflects traffic data quality and scope coverage.

These figures are modelled estimates and should not be interpreted as direct measurements of electricity use or greenhouse gas emissions.

Emissions model constants

Estimated emissions per pageview are calculated with CO2.js 0.19.0 from The Green Web Foundation, using the Sustainable Web Design Model v4 with segmented results. The per-kilobyte figures below are read directly from that model and pinned for methodology CV-3.0.

Data centre

0.000033892

g CO2e per KB transferred

Network transmission

0.000036422

g CO2e per KB transferred

End-user device

0.000081443

g CO2e per KB transferred

When The Green Web Foundation's hosting dataset confirms the host runs on verified renewable electricity, the data-centre segment uses the green grid intensity, which brings the whole-page estimate to roughly 0.817 of the grey equivalent. Network and device segments are unchanged, because we do not control the grid mix of the visitor. Electricity conversions use the global average intensity of 472.94 g CO2e per kWh published with CO2.js.

These figures are modelled estimates and should not be interpreted as direct measurements of electricity use or greenhouse gas emissions.

Grading scale

Grade A

score 90+

Highly efficient. Among the leanest websites we assess.

Grade B

score 80+

Efficient. Modest gains still available.

Grade C

score 65+

Average efficiency. Clear reduction opportunities remain.

Grade D

score 50+

Below average. Significant page weight to address.

Grade E

score 35+

Poor efficiency. Heavy pages and slow loads need attention.

Grade F

score 0+

Inefficient. Substantial reduction work required.

The efficiency grade reflects estimated data transfer per pageview against our published scale. It is a measure of website efficiency, not an environmental claim about the organisation.

Standards alignment

Segment-based data transfer model

Emissions are apportioned across data centre, network and device, the same structure used by open website-carbon models. Constants are published below and versioned with the methodology.

GHG Protocol framing

Website hosting energy is reported as a purchased-electricity item and visitor device energy as a value-chain item. We report them as estimates, not as an inventory or an assurance opinion.

Reduction before compensation

Verification levels recognise measured reduction against a stored baseline. Offsets, credits and compensation are excluded from every figure and from every level.

Reproducible records

Every assessment stores its methodology version, scope, inputs and outputs, so a reviewer can re-derive the published estimate from the record.

Data sources and current status

  • Assessment figures

    Live Lighthouse + deterministic fallback

    When a Google PageSpeed Insights API key is configured, every scan calls the live Lighthouse API for mobile and desktop results, real transferred bytes and Core Web Vitals. If the API is unavailable or unconfigured, the platform falls back to a deterministic model keyed to the domain so reports remain reproducible.

  • Emissions conversion

    Published model constants

    Grams of CO2e per kilobyte are fixed per methodology version and applied identically to every assessment.

  • Domain ownership

    Token-based confirmation

    A website cannot be assessed under an organisation until an ownership token is confirmed for the domain.

  • Verification review

    Human review of submitted evidence

    Reduction claims are reviewed against evidence files before any level or badge is issued.

What comes next

  • Ingest analytics-sourced pageviews instead of self-reported traffic where available.
  • Automated hosting renewable-energy lookups against public host registries.
  • Published change log for each methodology version and its constants.
  • Direct Lighthouse opportunities surfaced as tracked action-plan items.

Limits of this assessment

This assessment covers the estimated emissions of website data transfer only. It excludes internal IT, devices, offices, travel, supply chain and any other organisational emissions. It does not include carbon offsets or compensation of any kind, and it is not an assurance opinion under ISAE 3000 or an equivalent standard. Estimates change as page content, traffic and hosting change.